The true light, which gives light to everyone, was coming into the world. He was in the world, and the world was made through him, yet the world did not know him.
Jesus lived as the ultimate irony in many ways. The Creator became a creation. The God of the universe put Himself into the world that He made... into the lives of the people He made... living at their whim by His will. And the world failed to recognize God. He came as a light into a dark place and could have not been more visible. And that dark place did not see Him for the most part.
God knows a rejection that every jilted lover feels. But God knows it much greater... His love in the sending of His Son was thrown back in His face as His Son was nailed up to a cross and hung there to die. He was despised and rejected. He was mocked and beaten. He was ridiculed by the people who claimed to be "right" with God. Yet His love was most dramatically given when they chose to kill Him. His love beat all human hate. But it took rejection for that to happen.
Jesus was prophesied to be a man of sorrows acquainted with grief. We esteemed Him not as He was smitten of God and afflicted. But this is how God loved the world. And He always will.